Time is a game of mirrors — it depends on your point of view. Creativity and productivity are about Life and about learning what it’s all about. Here’s a bit of my journey.

A few years ago, I was sitting in a half-full theater at a provincial Portuguese town, and I was participating in a small Film Festival, the kind that discreetly happens a little bit everywhere, mostly for the selected few. I was watching the short-film session and had enjoyed one or two short movies and suffered through the rest with little surprise or glee. But I was in…


Dialogues are a very stimulating and complex part of the work for me. Some time ago I wrote Part 1 of this post about Dialogue where I went through five techniques I use. Here are five more.

I wish I really knew how to write only in dialogues like Hemingway used to do. In my youth, I wrote a couple of short stories just like that — only with dialogues. I don’t think they were very good stories, but it was interesting to try. I wrote a few theater plays and many movie and TV scripts — maybe that’s the…


Most leaders I know deeply feel the responsibility upon their shoulders. They know they can fail at any moment but they are often surprised when it happens and can’t figure out why it happened. Here are a few common reasons for leadership failure.

Many leaders feel they failed when they see the numbers and they don’t add up to what they wanted. They worked hard to set intelligent goals and motivate their teams. They engineered the systems the best they could. And they gave the right instructions and the right information to their employees. But somehow, their orders weren’t obeyed…


Stories are the way Mankind has learned for most of its history. So why can they be so ineffective in the corporate setting?

Over the last decade or two, corporate storytelling has become an important factor in the way leaders communicate with their employees. It’s a wise trend. Stories have a particular ability to create empathy and convene experience. It’s not by accident they are probably the most successful teaching tool in the History of Mankind. Some studies tell us that stories can activate the parts of our brains that the actual experiences also activate — so through stories we…


Some leaders are surprised to find out their employees just don’t trust them. How to avoid that awful feeling?

Over the last few decades, leaders learned to care for their employees, to motivate them and give positive feedback. Many have overcome the entrapments of Taylor’s scientific management and appreciate that the building blocks of any company are the people that invest much of the week’s schedule in the company itself. And people should be respected and treated right. Suddenly, though something happens that tempts these leaders to return to a ‘command and control’ setting: they suddenly learn their employees do…


Are your dialogues sluggish or messy, or confusing? Do you feel they clutter your action sequences or seem too long or too short or too cumbersome? Do you wonder why? Here are a few hints for you.

I love dialogue. I like a good dialogue better than a good action sequence. It is not, however, the most obvious type of text. I also find that I go about it differently than many writers out there. I feel people get too hung up on words. I believe rhythm is much more important. I try to write dialogue in a musical way…


Sometimes what makes a scene memorable is not what first comes to mind — it can even elude the readers. Laying out the details can be the most difficult but the most crucial part of the job.

Some people still believe that all you have to do to write proper fiction is to sit in front of your computer and start typing. You know that old Hemingway quote: ‘All you have to do is sit in front of your typewriter and bleed’? Well, I love that quote, but it makes it well easier than it is. Much of my writing…


The introduction of a character is one of the most important moments of that character’s life. Doing it in a sophisticated way for maximum impact will set you apart as an advanced writer. Here are a few lessons from Sergio Leone’s ONCE UPON A TIME IN THE WEST.

This is another post prompted by somebody’s question on Facebook. People still get extremely insecure about the darndest things. I keep saying: experiment, experiment, experiment. Try it. See if it works. It takes a lot of time? Of course, it does! But if you want to succeed you need to invest your…


How hiding or revealing information to your characters and your readers can make your writing stand out and shine.

One area that comes up from time to time when I dwell upon Character Development is choosing and managing a Point-of-View (POV). Most people choose between the First Person and the Third Person POV, but there are others and with nuances between them. Some of Marguerite Duras’ texts, for instance, work beautifully in Second Person POV — where the writing works as if the narrator is speaking to somebody else. And even in Third Person, the narrator can be omniscient, knowing…


5 simple steps to make your story original or how to use tropes without falling into the old stale clichés.

Recently I watched Ari Aster’s HEREDITARY horror movie. It’s a movie full of tropes: everything in there is something you’d expect and things you’ve seen in different horror movies all your life. Still, the film feels quite new and really different. The other day somebody asked on Facebook the difference between clichés and tropes. It seemed obvious to me, but I had to think hard about it. A ‘trope’ is something familiar: like elves in a fantasy story, or the…

Bruno Martins Soares

I’m a Business and Communications Consultant. I’ve been writing professionally for over 20 years. Find me and my books at brunomartinssoares.com

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