Time is a game of mirrors — it depends on your point of view. Creativity and productivity are about Life and about learning what it’s all about. Here’s a bit of my journey.

A few years ago, I was sitting in a half-full theater at a provincial Portuguese town, and…


Dialogues are a very stimulating and complex part of the work for me. Some time ago I wrote of this post about Dialogue where I went through five techniques I use. Here are five more.

I wish I really knew how to write only in dialogues like Hemingway…


Most leaders I know deeply feel the responsibility upon their shoulders. They know they can fail at any moment but they are often surprised when it happens and can’t figure out why it happened. Here are a few common reasons for leadership failure.

Many leaders feel they failed when they…


Stories are the way Mankind has learned for most of its history. So why can they be so ineffective in the corporate setting?

Over the last decade or two, corporate storytelling has become an important factor in the way leaders communicate with their employees. It’s a wise trend. Stories have…


Some leaders are surprised to find out their employees just don’t trust them. How to avoid that awful feeling?

Over the last few decades, leaders learned to care for their employees, to motivate them and give positive feedback. Many have overcome the entrapments of Taylor’s scientific management and appreciate that…


Are your dialogues sluggish or messy, or confusing? Do you feel they clutter your action sequences or seem too long or too short or too cumbersome? Do you wonder why? Here are a few hints for you.

I love dialogue. I like a good dialogue better than a good action…


Sometimes what makes a scene memorable is not what first comes to mind — it can even elude the readers. Laying out the details can be the most difficult but the most crucial part of the job.

Some people still believe that all you have to do to write proper…


The introduction of a character is one of the most important moments of that character’s life. Doing it in a sophisticated way for maximum impact will set you apart as an advanced writer. Here are a few lessons from Sergio Leone’s ONCE UPON A TIME IN THE WEST.

This is…


How hiding or revealing information to your characters and your readers can make your writing stand out and shine.

One area that comes up from time to time when I dwell upon Character Development is choosing and managing a Point-of-View (POV). Most people choose between the First Person and the…


5 simple steps to make your story original or how to use tropes without falling into the old stale clichés.

Recently I watched Ari Aster’s HEREDITARY horror movie. It’s a movie full of tropes: everything in there is something you’d expect and things you’ve seen in different horror movies all…

Bruno Martins Soares

I’m a Business and Communications Consultant. I’ve been writing professionally for over 20 years. Find me and my books at

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